APPLESHOPS article about KINDLE 3 : KINDLE3 AMAZON TECHNOLOGY : E Ink 101

Not All E Ink is the Same - Kindle Uses "Pearl", the Latest Generation E Ink for 50% Better Contrast When considering an ereader, you should ensure that you are getting a device with the latest generation E Ink technology, referred to as "Pearl". Our all-new Kindle uses Pearl, resulting in the best reading experience possible with 50% better contrast and the sharpest text. How Electronic Ink Works Electronic ink screens work using ink, just like books and newspapers, but display the ink particles electronically. People who see the display for the first time do a double take because the screen looks like real paper. No Eye Strain - Reads Like Real Paper, Not a Computer Screen Kindle's electronic ink display is ideal for reading because it does not create the same eyestrain as reading on traditional backlit LCD tablets or laptops. Clearer Text and the Sharpest Display Electronic ink uses actual ink to create crisp, print-like text similar to what you see in a physical book. Kindle's proprietary, hand-built fonts take advantage of the special characteristics of the ink to make letters clear and sharp. No Glare, Even in Bright Sunlight Kindle's screen reflects light like ordinary paper, eliminating the glare created by backlit LCD displays on tablets or smart phones. Kindle can be read as easily in bright sunlight as in your living room. Longer Battery Life Electronic ink screens require no power to maintain a page of text, allowing you to read for up to a month on a single charge versus hours on a tablet or smart phone. This low power consumption also means that Kindle, unlike a laptop, never gets warm so you can comfortably read as long as you like. Read Before Bed Without Affecting Sleep According to a recent article in the Los Angeles Times, sleep experts say that reading on closely-held backlit screens before bed inhibits melatonin production, which is critical for a good night's sleep. "The take-home lesson is that insomnia and electronic gadgets emitting light should not [be] mixed before bedtime...Kindle is better for your sleep." Buy it by safe online purchase with FREE shipping at our store. Enjoy it